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Gorgeous Katy Perry in H&M holiday campaign

By Visitor Amy
Holiday season is almost here and many famous brands have already started their holiday campaigns. H&M is not an exception. This year the face of the brand is the most positive and cheerful singer Katy Perry. It's really a good choice for a holiday mood, isn't it?


As you know, Katy Perry was announced as the highest-paid woman in music in 2015 by Forbes. She's the only female singer to have five Billboards no1s from the same album (California GurlsTeenage DreamFireworkE.T. and Last Friday Night). 

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Talking about the campaign, Katy confessed that the main reason why she loves the holiday season is the cozy cute clothing and H&M provides it in the best for everyone.


This year H&M has presented mixed styled collections. It includes chic items for nights out, as well as more cozy knit shirts for a relaxing time around the family and friends. One of the best items of the collection is probably the 'elfie selfie' sweather which shows just the body of the elf without the head on the shirt up to the neckline.

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Katy has also recorded a special Christmas song called 'Every day is a holiday', which was composed by Duke Dumont. You can already overhear this song in all stores. The song will be used in the campaign advertisement created by Jonas Åkerlund and Dan Jackson. It will be out on 23 November. Don't miss the date!

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Meanwhile, this season H&M will also offer specially designed gift cards. Five percent of the price of each card will be donated to UNICEF to help children in Myanmar to get an opportunity for proper secondary school education. You can get the gift cards in all H&M stories until 31 December.
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