Farfetch

Topshop Holiday Campaign 2015

By Visitor Amy
Topshop has never stopped surprising us with amazing advertising campaigns. It always choose very famous models or fashionable celebrities for their lookbooks. Previously Topshop has partnered with bombshell Cara Delevigne, Kate Moss, Gigi Hadid and Kendall Jenner, who had a huge boost in their careers.

This year there's a slight difference in the strategy: Instead of having a single celebrity as the face of the Holiday campaign, Topshop has chosen to collaborate with a bunch of rising stars, whom they now call the "new supers". These are eight newbies in modelling industry with great perspectives for becoming supermodels in the near future. Being chosen by Topshop really means a lot for them, it really creates many future opportunities. The new supers are Bella Hadid (Gigi's sister), Ella Richards, Marga Esquivel, Aneta Pajak, Sophia Ahrens, Grace Hartzel,  Imaan Hammam and Malaika Firth.
 
Source: Topshop

The overall idea of this campaign is to discover new talents and bring new experience to customers. Most of the models have very good recommendations due to their experience at very famous luxury brands' catwalks such as Gucci, Chanel, Givenchy, Prada etc. The campaign honors the new generation of supermodel and shows the fellowship among the girls. 

The ads are created by  Giampaolo Sgura. Each supermodel has an individual shot. Here they are. 

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Bella Hadid
Source: Topshop

Ella Richards
Source: Topshop

Marga Esquivel
Source: Topshop

Aneta Pajak
Source: Topshop

 Sophia Ahrens
Source: Topshop

 Grace Hartzel
Source: Topshop

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  Imaan Hammam
Source: Topshop

 Malaika FirthSource: Topshop

Check out the "new supers" video here.
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